The International Business Research Group (GRAI), is pleased to invite you to a presentation by Dr. Anahit Armenakyan from 12 :00 am to 13 :30 pm on November 6th, 2018 (Salle Xerox Canada, first floor CSC Building).

Dr. Anahit Armenakyan in as Associate Professor in the School of Business at Nipissing University. Her main research focus is around the issues of country image and consumer behavior, specifically around sport mega-events. Her interest in consumer behaviour, however, extends to other areas such as adolescents influence on parental purchasing decision-making process, the effect of country image on perception of partner trustworthiness in an international business setting, and the effects of country-of-origin on perception of wine (wine marketing). Dr. Armenakyan’s research is reflected in a number of marketing journals including Journal of Strategic Marketing, Journal of Sport Management, International Journal of Sport Management and Marketing, and International Journal of Wine Business Research.

Her practical experience in Armenian, American, and international companies has provided her with a broad view and perspective that has proven to be useful during in tailoring course materials. She is also exploring the topics of eco-tourism, tourism destination, immigrant housing, organic produce purchasing behaviour. She teaches courses in consumer behaviour, marketing, social marketing, international marketing, and innovative approaches in marketing.

About Dr. Anahit Armenakyan: